Data glossary
Important terms simply explained
Welcome to our data glossary!
Whether you're looking for specific definitions, clear explanations, or practical examples, our goal is to support you with our expertise and help you get the full benefit from your data.
Glossary filter
Annual Contract Value (ACV)
A
Marketing & Customer
Annual Recurring Revenue (ARR)
A
Data Management
Apache Spark
A
Data Infrastructure
Data Management
Average Revenue Per User (ARPU)
A
Marketing & Customer
Business Intelligence (BI)
B
Data Management
Data Infrastructure
Data Culture & Processes
Marketing & Customer
Cash Burn Rate (CBR)
C
Data Culture & Processes
Data Management
Chief Data Officer
C
Data Culture & Processes
Content Delivery Network (CDN)
C
Data Infrastructure
Data Management
Cost per order (CPO)
C
Marketing & Customer
Customer Acquisition Cost (CAC)
C
Marketing & Customer
Data Culture & Processes
Customer Centricity
C
Marketing & Customer
Customer Data Platform (CDP)
C
Data Infrastructure
Data Management
Customer Engagement (CE)
C
Marketing & Customer
Data Management
Data Contract
D
Data Management
Data Culture & Processes
Data Culture
D
Data Culture & Processes
Data Management Platform
D
Data Infrastructure
Data Management
Data Organization
O
Data Culture & Processes
Data Management
Data Strategy
Data Owner
D
Data Culture & Processes
Data Project Management Office
P
Data Management
Data Culture & Processes
Data Quality Management (DQM)
Q
Data Culture & Processes
Data Management
Data Silo
S
Data Culture & Processes
Data governance roles
D
Data Culture & Processes
Data product
D
Data Strategy
Data Management
Data Culture & Processes
Data Infrastructure
Data quality
D
Data Culture & Processes
Data Management
Data redundancy
R
Data Culture & Processes
Data Management
Data steward
D
Data Culture & Processes
Data strategy
S
Data Strategy
Data Management
Data warehouse
W
Data Infrastructure
Data Management
ETL Extract, transform, load
E
Data Management
Effective cost-per-click (eCPC)
C
Marketing & Customer
Enterprise Information Management
E
Data Management
Data Culture & Processes
Generative Business Intelligence (GenBI)
G
Data Management
Golden Record (GR)
G
Data Management
Marketing & Customer
Data Infrastructure
Data Culture & Processes
Google Looker Studio
L
Data Culture & Processes
Data Management
Data Infrastructure
Information security strategy
I
Data Management
Key figures
K
Data Culture & Processes
Data Management
Marketing Qualified Lead (MQL)
M
Marketing & Customer
Monthly Recurring Revenue (MRR)
M
Marketing & Customer
Product Information Management PIM
P
Data Infrastructure
Data Management
Quantifiable goals
Q
Data Culture & Processes
Marketing & Customer
Real-time data
E
Data Infrastructure
Return on Investment (ROI)
R
Data Management
Data Culture & Processes
SQL
S
Data Management
SaaS metrics
S
Marketing & Customer
Data Management
Data Strategy
Scoring model
S
Data Strategy
Self-service data discovery
S
Data Culture & Processes
Marketing & Customer
Semi-structured data
S
Data Infrastructure
Data Management
Single Source of Truth (SSOT)
S
Data Management
Data Infrastructure
Marketing & Customer
Data Culture & Processes
Source systems
Q
Data Infrastructure
Strategic dashboard
S
Data Culture & Processes
Data Management
Success indicators
E
Data Management
Data Culture & Processes
Marketing & Customer
TCV (Total Contract Value)
T
Data Strategy
Tracking
T
Marketing & Customer
Data Management
Data Infrastructure
Value driver tree
T
Data Strategy
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