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Glossary
Data Strategy

Data strategy

A data strategy is the strategic roadmap for the successful and targeted use of data in companies.

Meaning in detailContact us now

What is a data strategy?

A data strategy defines precisely how organizations collect, store, manage, analyze, and use data to achieve measurable business goals and thus secure sustainable competitive advantages in the digital age. It is the basis for generating not only information from data, but also actionable knowledge.

Would you like to develop an individual data strategy for your company that is tailored exactly to your goals?

Find out more about our Data Strategy Consulting and arrange a free initial consultation.

Related terms

  • Data Governance: Learn how clear rules and processes ensure the quality and security of your data.
  • Data Audit: A systematic inventory of your data landscape and its potential.
  • Data Catalog: A central directory to discover, understand, and manage all of your data
  • Single Source of Truth (SSOT): The concept of a single, reliable data source for all business decisions.
  • Data quality: The accuracy, completeness, and consistency of your data as a basis for well-founded decisions.
  • Organization development: Definition of roles, responsibilities and decision-making processes in the data environment.
  • Process & cultural development: Establishing a data-driven way of thinking and corresponding working methods.

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Relevant Case Studies

Here you can find related examples of our work

Explore all Case Studies
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From data audit to individual architecture sketch

eCommerce thrives on data — baby market wanted to make even better use of it.
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Hub & Spoke Model and Data Roll Out

Program developed for organization, architecture, culture; mission & vision for data organization
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Into the future of data for share with a tech audit

Tech audit for share: Optimizing the data stack for greater efficiency and data quality.

Which services fit to
Data strategy
?

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Data Strategy

When what happens how and why — that explains the data strategy.

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Organization Development

So that the handling and responsibility of data is structured and everyone knows its responsibilities.

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Data Audit

Get an overview of your company's status with regard to data

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Process & Cultural Development

A culture and the processes that make everything possible together.

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Data Governance

Not boring or stuffy at all: Aligning Ideas and Rules

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Infrastructure Setup

The right tools in the right place. Update the existing infrastructure or renew most of it.

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Business Intelligence & Reporting

Not just beautiful dashboards, but information at a glance.

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Data Activation

Data is essential to grow over the long term and remain competitive.

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Interim Mandates

Your data project in the best hands — with our interim mandates

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ML & AI Readiness

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Data Engineering

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